Wednesday, July 04, 2007

Fergie

From The Superficial:



Fergie has become the first singer to use product placement and is being paid a ridiculous $4 million by Candie's to promote their clothing line in her songs. An executive at Interscope says:



"With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song so that it slips down easily rather than chokes the fan. Candie's will have no say over exactly what Fergie will sing, or when. Fergie does not sing jingles so it will have to work unobtrusively in the song."



Fergie? Really? They want Fergie to promote their clothing line? Maybe they should sit back and think about this a little longer. Why not just ask a bear in a clown outfit to promote their clothes? Or my four-year-old niece? She puts on garbage sometimes. Why not ask her?


3 comments:

Jessica said...

That is FANTASTIC! I was just having a conversation last night about Fergie. I simply do not understand her. I don't understand the appeal of her music or why everyone seems to go crazy over her.

Brad, do you think we're just too old to "get" what the kids are listening to these days? Have we become our parents?

Todd said...

Yes, I'm posting on this late, but sue me.

I'm not a huge Fergie fan, but my fiance is. And, I'm ashamed to admit this, but the best live rendition of the national anthem I've ever heard was at the Daytona 500 two years ago, performed by... Fergie.

The girl has some serious pipes.

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